It would appear that HTC adopted the “if it ain’t broke, don’t fix it” attitude with the One M9 smartphone. It’s a decent phone, but too similar to its predecessor, the One M8. Here we’re rounding up all the rumours surrounding the M9’s successor. It’s said to be codenamed Perfume, but sold as the HTC One M10 or just ‘HTC 10’. We’ll keep this page updated so bookmark it if you want to get the latest on the HTC One M10 release date, specs and price in the UK. See also: Best new phones in 2016.
Update 7 March: Based on the the latest leaked image, HTC is rumoured to launch on 19 April in London. The phone is said to go on sale first in the US on 9 May. HTC has also posted teasers (including the video above) with the hashtag#powerof10. This adds much weight to the argument it will call it the HTC 10, and drop the ‘One’ from the name, but it’s impossible to tell if the leaked photos below the teaser are the same device. An HTC spokesperson has also commented following the LG G5 and Galaxy S7 launches saying the new device will have a “very, very compelling camera experience”.
The photos below are claimed to be the M10, but don’t judge it too harshly. If they are of the finished design, the HTC logo has disappeared from the front, and there’s a home buttom which is said to double as a fingerprint scanner. You can also see that there’s just one speaker grille, which would suggest the rumours claiming HTC is dropping BoomSound are correct. The design is very much like the One A9, but we’ll have to wait and see if this is indeed the final design which will launch in a couple of months. These photos show there are black and white versions of the phone:
The following render of the HTC One M10 comes from XDA Developers contributor, hamdir, and is based on the rumour that the phone will look similar to the One A9. The mock-up shows a front-facing fingerprint scanner below the screen and an improved screen-to-body ratio compared to the M9. It might be the same size but with a 5.2in display.
HTC One M10 Perfume: specifications
Via VentureBeat, we now have a reasonable idea of what the One M10 is packing:
- Android 6.0.1 Marshmallow
- HTC Sense 8
- 5.1in 2560×1440 display, possibly AMOLED
- Qualcomm Snapdragon 820 processor
- Adreno 530 graphics
- 4GB RAM
- 32GB storage (with microSD slot)
- 12-UltraPixel main camera with laser-assisted autofocus with OIS
- Fingerprint scanner in home button (Samsung-style)
According to the report, the phone does not feature front-facing ‘Boomsound’ speakers.
While the big top and bottom bezels meant the One M9 was bigger than some rivals with larger screens, the one-piece aluminium unibody is still a thing of beauty. The report doesn’t have any detail on design, but it’s unlikely that HTC will change to another manufacturing technique for the next model.
While the leaked specs include 32GB of storage, there may be other options, with rumours including 64GB and 128GB.
An older Taiwan forum leak said there would be a 23Mp rear camera (not 27Mp as older rumours suggested) and a front-mounted fingerprint scanner. The latter now appears to be more certain, but we’ll just have to wait and see if HTC returns to it’s home-grown UltraPixel camera tech or not.
The VentureBeat leak doesn’t mention or confirm rumours that HTC will make the new phone waterproof with an IP78 rating.
The screen, of course, is the other component that HTC needs to improve upon to compete with the other 2016 flagships. The One M9’s 5in 1920×1080 display was perfectly good but a disappointment to many because it was the same as the One M8’s and lagged behind the QHD resolutions of rivals, namely the Samsung Galaxy S6 and LG G4.
If the specs above are right, it’s looking like HTC won’t go with a 4K screen like Sony with the Xperia Z5 Premium. As soon as more details are leaked, we’ll be sure to update this page.
HTC One M10 UK price: How much will the HTC Perfume cost?
The One M8 had a list price of £550 and that increased to £579 for the One M9. Expect the 2016 phone to cost a similar amount. It’s too early to say for sure, but as it will certainly be another flagship phone, it’s sure to have a price to match.
HTC One M10 Perfume UK poll
HTC One M10 UK release date: When is the HTC Perfume coming out?
Back in June, HTC’s Chairwoman Cher Wang apologised to shareholders for the disappointing recent performance, adding that the company will launch a “hero product” in October 2015. This turned out to be the One A9, reviewed, a phone which looked a lot like the new iPhone 6S which Apple launched in September
She also said that HTC would make significant improvements in innovations and design for the next flagship model next year.
The One M8 and One M9 were launched in early 2014 and 2015 respectively, and the latest is that the One M10 will not be launched at MWC. Instead, HTC will hold its own launch event in London on 11 April after the show. The purported on sale date will be 9 May (in the US).
The website says that the forum leaks reveal what was suspected: several prototypes were rejected and this has prevented an earlier launch. It’s expected that due to limited supplies of the Snapdragon 820 pricessor, the new phone won’t go on sale in March but April in ”the domestic market’.
Here’s the One M9 (left) and One M8 (right):
HTC One M10: Naming system
The One M10 would be the most logical progression, but after poor sales of the One M9, HTC might move to a new name – the codename is now rumoured to be Perfume – to try to avoid comparisons with the disappointing One M9.
Reports (here and here) from China indicated that HTC will finally scrap the naming system which started life as a codename (M7) but stuck as the phone’s real name. BUT, the latest reports suggest it will, in fact, be called the One M10 after all.
Early rumours were that the codename was HTC O2, but it’s currently said to be Perfume.