Sony on Monday announced an aesthetic re-branding of its Xperia brand at MWC in Barcelona, and revealed an all-new X series of smartphones. Under the new X-series, Sony launched Xperia X (seen above), Xperia X Performance and Xperia XA smartphones. The company says that the brand new Xperia X series will personify Sony Mobile’s brand vision for the “future of communications, with ambient connected devices capable of changing the way you interact with the world.”
(Also see: Sony Xperia X vs. Sony Xperia X Performance vs. Sony Xperia XA)
“Sony Mobile will continue to create increasingly personalised and intelligent products and services that empower you to do more, and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives,” said Hiroki Totoki, President and CEO at Sony Mobile Communications.
The Sony Xperia X, Sony Xperia X Performance (seen above), and Sony Xperia XA smartphones will be available in White, Graphite Black, Lime Gold and Rose Gold colours. They will go on sale from summer 2016 and the company is expected to reveal prices at the time of local launch. The phones will come with a range of matching style covers.
All three new Xperia X smartphones run Android 6.0 Marshmallow with company’s UI on top and come in single and dual-SIM models. The Sony Xperia X and Xperia X Performance share some similar innards such as a 5-inch full-HD (1080×1920 pixels) Triluminos display for mobile powered X-Reality for mobile engine; a 23-megapixel rear camera with f1/2.3 Exmor RS for mobile sensor, predictive hybrid autofocus, and pulse LED flash; 13-megapixel front camera; 3GB of RAM; 32GB inbuilt storage, expandable storage support up to 200GB via microSD card, and 4G LTE support.
The Sony Xperia X Performace is powered by a Qualcomm Snapdragon 820 processor while the Xperia X packs a Qualcomm Snapdragon 650 processor. Sony says that the predictive hybrid autofocus feature in the Xperia X and Xperia X Performance smartphones has been developed in close collaboration with the company’s Alpha camera engineers. The feature lets users choose subject and then predict its motion, so one can capture the action in perfect focus, free from blur.
The Sony Xperia X measures 142.7×69.4×7.9mm and weighs 153 grams. It is backed by a 2620mAh battery. The handset’s dual-SIM version packs 64GB inbuilt storage. The Xperia X Performance, on the other hand, measures 143.7×70.4×8.7mm and weighs 164 grams. It packs a 2700mAh battery.
The Sony Xperia XA (seen above) features a 5-inch HD (720×1280 pixels) display powered by Mobile Bravia engine 2. It is powered by a MediaTek MT6755 coupled with 2GB of RAM and 16GB of built-in storage. Much like Xperia X and Xperia X Performance, the Xperia XA also supports expandable storage via microSD card (up to 200GB). The Android 6.0 Marshmallow smartphone sports a 13-megapixel camera with Exmor RS for mobile sensor, hybrid autofocus, and LED flash. It also houses an 8-megapixel front camera. It is backed by a 2300mAh battery, measures 143.6×66.8×7.9mm, and weighs 138 grams.
As mentioned earlier, all three models will be available in dual-SIM variants – the Xperia X Dual, Xperia XA Dual, and Xperia X Performance Dual.
Apart from the Xperia X range, Sony also showcased other devices including Xperia Ear, Xperia Eye, and Xperia Projector among others.
The Xperia Ear is a wireless ear-piece that offers useful information such as schedule, weather and the latest news to keep a user up-to-date on the go. The company says that the device is powered by Sony’s voice technology and will respond to verbal commands. It can connect to an Android smartphone via NFC or Bluetooth. The device features a soft silicone ear-bud and is built for continuous wear, with IPX2 water-protection. It will be available in Graphite Black and will roll out from summer 2016. It is similar in concept to the Moto Hint.
The Xperia Eye is a wearable wide-angle lens camera which can be attached to clothing or worn around the neck. It features a 360-degree spherical lens for a natural field of view. Sony says that it will capture images through its intelligent shutter technology that uses facial and voice detection.
Some of the other products showcased by Sony include Xperia Projector will allow interactive interface projection on any clear surface, and the Xperia Agent is Sony’s vision for a personalised assistant and it will respond to voice and gesture. The Xperia Agent comes with a built-in camera and projector display for projecting content onto surfaces. Sony also launched RM-X7BT in-car Bluetooth commander which allows wireless music streaming and uses Sony’s voice technology to activate smartphone functions whilst driving. RM-X7BT in-car Bluetooth commander is also expected to start rolling out from summer 2016.